John Fegan

Hey I'm John a Digital Search Manager at caliber with a fondness for all things tech, especially ubuntu, android and spreadsheets with a belief that you can never stop honing your craft.

John Fegan SEO

Curriculum Vitae


I'm an Edinburgh based digital search manager specialising in earch engine optimisation (SEO) with Caliber where my clients include a number of household names particularly within retail, finance and travel.

I began my career as a Google Juice bar consultant advising SME's on PPC, SEO and Social Media before taking a position with Digitas/LBi, across both I've gained experience in countless verticals. I have considerable experience with Technical SEO, Analytics, Brightedge, Linkdex and penetration testing.


Education & Qualifications

Caliber Interactive

August 2013 - Present

As a SEO Analyst at Caliberi I work on a variety of high profile accounts. My duties included:
  • Preparing Client Pitches
  • Keyword research
  • Competitor and opportunity analysis
  • Preparing client deliverables covering website performance, strategies, and to advise clients on industry developments
  • Guest posting and blogger outreach
  • Backlink cataloguing and link disavowing
  • Website analysis primarily using Google Analytics & Omniture
  • Client communication primarily through email and weekly calls
  • General client account administration

LBi

January 2013 - June 2013

As a Digital Search Manager at LBi I worked in a supporting role on a variety of high profile accounts. My duties included:
  • Keyword research
  • Competitor and opportunity analysis
  • Preparing client deliverables to report on website performance, to outline new strategies, and to brief the client on industry news and their implication for the business.
  • Guest posting and blogger outreach
  • backlink cataloguing and link disavowing
  • Website analysis primarily using Google Analytics & Omniture
  • Client communication primarily through email and weekly calls
  • General client account administration

Google Juice Bar

March, April, July & August 2012

As a consultant for Googles Getting British Business Online campaign I advised SME owners, directors and representatives on:
  • The utility of Social Media as a method of raising brand awareness, increasing sales and improving customer service.
  • Building rudimentary webpages using a WYSIWYG web­builder.
  • Improving existing websites for appearance, usability and SEO
  • Setting up Google Adword account for new businesses and explaining Google PPC campaigns.
  • Adword campaign management and optimisation using the Keyword Tool and traffic estimator direct the desired audience to their website and improving CTR.
  • Website analysis with Google Analytics
  • Registering businesses on Google Places where relevant.
  • Setting up Google Apps for business such as email, docs and calendar.